How we work
Five stages. Two review rounds. One launch date.
We've delivered hundreds of campaigns over twenty years — without missing a launch. The process below is how.
- 01
Brief & scope
We start with the campaign — not the model. What does the image need to do? Where will it land? What does success look like at launch?
- 02
Pre-vis & camera lock
Greyscale pre-vis lets us lock framing, composition and lighting story before we touch materiality. It's faster, cheaper, and the campaign reads earlier.
- 03
Materiality & dressing
Real FF&E, real finishes — your spec, our supplier library, or a hybrid. Light, set, dress, refine.
- 04
Review rounds
Two structured review rounds with annotated PDFs back. Most projects need fewer.
- 05
Delivery
Print masters, social cuts, OOH ratios — built for the campaign, not retrofitted to it. Files delivered to your DAM / Frame.io / Dropbox.